...as Honda unveiled their new line in beers during the Isle Of Man TT Races.
Said Honda Europe CEO, Ken Keir: "We've noted that beer consumption spikes during TT Week and, with the arrival of NewlySingle from the mainland, felt that the time was right to enter this exciting new market."
When pressed for a name for this beer, Keir explained that several names had been trialed by the marketing department: "Several names were tried with varying success such as 'Bud-a-munga', 'Cors-zilla', and 'Jesus-what-the-fuck-is-that' before we settled on 'The Family Size'"
....
No PhotoShop was involved in the making of that picture. Just me, the Honda display team and a pint of beer.
Yesterday was a good day. We hid from Mad Sunday (when the TT course is opened to anyone to tank around.) So we hid in Peel and watched the Honda Display Team doing the oddest things in mid-air over a lorry. Sadly, these talented boys were upstaged by an outfit called The Purple Helmets for whom the sobriquet "talented" doesn't really apply. The British love a heroic failure and so the crowd took these boys to their collective heart. Heck, I even bought a T-Shirt.
I'm not looking forward to explaining the name to First-born:
FB: "Why are they called the Purple Helmets when they're wearing black helmets?"
Me: "Er, it doesn't refer to the helmets on their head"
FB: "Do they have a spare helmet that *is* purple then?"
Me: "Er, yes. Sort of."
FB: "Where?"
Me: "Ask your mother"
